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Media and Communication Studies

Honours Bachelor of Applied Arts in Media and Communication Studies
+
Diploma in Media Communications


Why study Media & Communications at UofGH?

Hat and diploma

Degree + Diploma

Transfer Credit for previous post-secondary Education

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Focused Program

People

Close-Knit Community

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Industry Connections

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One Location

Located in Toronto


Focused Academic Program

Prepare to plunge into a rapidly changing industry and develop essential media skills.

  • Learn the historical, social, cultural and ethical contexts of media and explore emerging trends
  • Get introduced to key media disciplines and study the communication theories and perspectives that form the foundation of effective media practice
  • Study governance, policy and legal issues
  • Build a range of hands-on skills and learn to think critically and to work in a team environment

Following your second year, you will choose one of five specializations to direct your studies. As you further hone your skills, you will apply them to collaborative projects such as producing a digital news site, creating a comprehensive marketing communications plan or promoting and managing a large event. 

Specializations

Digital Marketing & Social Media: Learn the fundamental principles of marketing combined with social media, and how these are used to influence behaviour and attitudes. 

Media Management & Analytics: Learn how media departments and organizations operate, and the principles of strategic communication and the use of data analytics in crafting promotion, advertising and content. 

Multimedia Journalism: Learn the skills demanded by traditional and emerging news and information platforms—print, broadcast, online and multimedia—with a strong focus on writing, editing and packaging content. 

Public Relations: Learn the skills and techniques central to public persuasion and corporate representation, including media relations, public affairs, social media and event management. 

Visual Communication: Learn the fundamentals of photography, videography, design and production as they are deployed throughout the media industry to communicate key messages and concepts.

Transfer into our media program to study key media disciplines and the communication theories and perspectives that form the foundation of effective media practice. Take courses that focus on social media, content strategy, advocacy media, crisis and reputation management, extended reality and more.

  • Study governance, policy, legal and ethical issues
  • Build a range of hands-on skills
  • Learn to think critically
  • Work in a team environment
  • Complete an undergraduate thesis

As you further hone your skills, you will apply them to collaborative projects, such as producing a digital news site, creating a comprehensive marketing communications plan or promoting and managing a large event. 

Specializations

As part of your degree, you will choose a specialization. Your specialization and transfer credit will play a role in how long it takes to complete your degree. Why? Because our courses are very structured each semester, when you can take the courses required for your specialization will impact your degree completion time. If you are a block credit transfer applicant, and you choose to complete the specialization related to the college diploma you have already completed, it should take two to three years to complete your degree. For block credit transfer applicants applying with a diploma from Humber or Sheridan, we have determined the fastest time for completion based on your prescribed specialization. View/download Block Credit Pathway for Humber and Sheridan applicants.

Digital Marketing & Social Media: Learn the fundamental principles of marketing combined with social media, and how these are used to influence behaviour and attitudes. 

Media Management & Analytics: Learn how media departments and organizations operate, and the principles of strategic communication and the use of data analytics in crafting promotion, advertising and content. 

Multimedia Journalism: Learn the skills demanded by traditional and emerging news and information platforms—print, broadcast, online and multimedia—with a strong focus on writing, editing and packaging content. 

Public Relations: Learn the skills and techniques central to public persuasion and corporate representation, including media relations, public affairs, social media and event management. 

Visual Communication: Learn the fundamentals of photography, videography, design and production as they are deployed throughout the media industry to communicate key messages and concepts.

First-year Courses

  • Ethical Issues in Media
  • Freedom, Rights & Media
  • General electives
  • Introduction to Communication Theory & Mass Media
  • Introduction to Journalism & Digital Storytelling 
  • Introduction to Marketing & Public Relations
  • Introduction to Photography OR Introduction to Media Management OR Subcultures in Mainstream Media
  • Organizational Behaviour & Teamwork
  • Writing & Research for Media & Communications Studies I

Note: First-year courses and the Media & Communication Studies program overview may be subject to change.

Transfer Pathways

If you have any postsecondary education and you wish to apply to the University of Guelph-Humber, then you are a Transfer Applicant.

College Block Credit Transfer Pathway

Our college block credit transfer pathways allow you to move seamlessly with your college diploma into our honours program.

If you have completed one of the following two- or three-year diplomas from a recognized Ontario college, with a minimum cumulative average of 75%, you are eligible to receive block transfer credit:

  • Advertising and Marketing Communications/Management
  • Broadcasting
  • Digital Communications
  • Image Arts/Photography
  • Journalism
  • Media Communications
  • Multimedia Design & Development
  • Public Relations

General Transfer Applicants

If you have previous postsecondary experience and are not eligible as a College Block Credit Transfer applicant, you are considered a General Transfer Applicant.

Coming from a diploma program: If you have completed coursework or a diploma from a college diploma program, you must have a minimum cumulative average of 75% to be considered for admission.

Coming from a degree program: If you have completed a degree or degree-related coursework from a recognized college or university program, you must have a minimum cumulative average of 70% to be considered for admission.

Program Overview

Take a look at the courses that make up the Media & Communication Studies program. Course scheduling is subject to change.


Experiential Learning

0 hours of workplace experience

Internships have included:

  • Bell Media: TSN, The Social (CTV) 
  • Corus Entertainment 
  • Faulhaber Communications 
  • Heart and Stroke Foundation of Canada 
  • Maple Leaf Sports & Entertainment 
  • NKPR
  • Pride Toronto
  • Rogers Media: 680 News
  • SickKids Hospital 
  • Sony Music Canada 
  • The Walrus 
  • Toronto International Film Festival 
  • Universal Music Canada 
  • Walt Disney Studios Canada 

International internships are another exciting course opportunity.

Sample Careers + Further Education

  • Campaign Strategist
  • Brand Manager
  • Communications Coordinator
  • Content Creator
  • Editor
  • Experiential Marketer
  • Fundraising Coordinator
  • Photographer/Videographer
  • Podcaster
  • Public Affairs Specialist
  • Event Producer
  • Publicist
  • Art Director
  • Radio/TV Broadcaster
  • Social Media Strategist
  • Media Buyer/Analyst
  • Web Developer
  • Master of Arts in Communications
  • Master of Journalism
  • Master of Arts in Media Production
  • Bachelor of Education
  • Law School

Note: Some careers and entry into further education may require additional study.

B. Dunlop

B. Dunlop
Graduated 2008
Sports Broadcaster 
Author of DeRo: My Life

“I enrolled at GH with the sole intention of sitting on a sports news desk one day. I learned the skills to do that, and developed a love of writing that eventually led to co-writing the autobiography of one of my favourite athletes."

More about B. Dunlop
 
Naba

Naba S.
Graduated 2019
Working as Strategic Communications Officer,
Ontario Ministry of Municipal Affairs and Housing (at time of profile Sept 2020)

“The course range was diverse and offered many opportunities to cross-specialize and customize my learning experience."

More about Naba
 

Opportunities

Tools of the Trade

On campus, access the latest media technology, including a virtual reality studio, a multimedia production facility with a soundstage, HD multi-camera setup, switchers and editing and podcast suites. Use industry-standard software for composing, editing and publishing. Sign out Full-frame photo cameras, 4K digital cinema cameras and professional studio lighting.

VR Studio
 

Individual Thesis

Complete and present an undergraduate thesis after year three. Increase your knowledge, learn and apply research principles, build your presentation skills and prepare for graduate studies by completing an original study. 

Research
 

Teamwork

Create and execute exciting projects as part of Emerge, our capstone project that brings together all fourth-year media students. Projects typically include print, online and social media magazines; multimedia productions; and newsworthy public events that explore industry trends. 

Teamwork
 

A future in law

After graduation, take advantage of our partnerships to study law in England. Earn a senior status law degree (LLB) with The City Law School, City, University of London in just two years, or a Master of Law (LLM) through distance learning with the University of London in one to five years (full- or part-time). 

  • No LSAT
  • Reduced tuition

Study in London, England, where the largest law firms in the world are located. The Graduate Entry LLB (Hons) program attracts students from all over the world—many from Canada. Follow in the footsteps of renowned alumni such as Mohandas Karamchand Gandhi, Margaret Thatcher and Tony Blair.

Image of London
 

Research as an undergraduate

If research interests you, get to know the many research opportunities inside and outside of class. Get paid and conduct research as a Research Assistant with instructors funded by the University’s Research Grant Fund.

  • Apply classroom knowledge
  • Develop skills in conducting experiments, research and data collection
  • Contribute to research publications
Photo with Adam and assistants doing facial research
 

Study Abroad

Through instructor-guided study tours, you experience concepts discussed in class. Because all study abroad courses are partially subsidized by the University, the opportunities are within reach. You may also be eligible for a study abroad travel grant, ranging from $1,500 to $2,500.

Past highlights include:

  • Going to nature and farm schools in Odense where children learn through nature: an example of Denmark’s unique contribution to child development
  • Learning about Soka education—a philosophy of well-being and global citizenship in Japan
  • Exploring the interplay between sport, health and culture in New Zealand’s Australasian society
  • Immersing in the Italian food experience from production to consumption in Italy, including a visit to the world's first food theme park
  • Heading to the Galápagos Islands and inland Ecuador to learn about human responses to the climate crisis—exploring environmental solutions led by scientists and local communities
  • Visiting areas of historical/cultural significance in Ireland to interact with academics, community groups, and agencies involved in governance, democracy and human rights

Get Involved!

Societies

Societies are related to our seven academic programs and offer a realm of activities outside of class. They can help you develop leadership skills, gain professional experience and network. Check out our Clubs and Societies page.

Your media interests could get you involved with:

  • Advertising & Marketing Association
  • Business Council
  • Consulting Association
  • Entrepreneurs Society
  • GuHu Media
  • Pre-Law Society
  • Women in Business

Agora Fellowship

Be a part of the Agora Fellowship: a select group of students who discuss ideas and themes from renowned books in a regular forum led by Dr. George Bragues. Build your extracurricular experience. Every year, the Fellowship takes a trip related to their current topics; destinations have included Boston, Montreal, New York and Washington.

Soka Education Research Centre on Global Citizenship

Join the Soka Education Research Centre on Global Citizenship: a global undergraduate research project—the first of its kind in the world—led by Community Social Services Program Head Dr. Paul Sherman. Explore how to nurture human potential and happiness for the greater benefit of humankind through the study of Soka (value-creating) education and global citizenship. Travel as a Research Assistant to present study results at professional symposiums.

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