University of Guelph-Humber

Transfer into our media program to study key media disciplines and the communication theories and perspectives that form the foundation of effective media practice. Take courses that focus on social media, content strategy, advocacy media, crisis and reputation management, extended reality and more.

• Study governance, policy, legal and ethical issues
• Build a range of hands-on skills
• Learn to think critically
• Work in a team environment
• Complete an undergraduate thesis

As you further hone your skills, you will apply them to collaborative projects, such as producing a digital news site, creating a comprehensive marketing communications plan or promoting and managing a large event. 

Specializations

As part of your degree, you will choose a specialization. Your specialization and transfer credit will play a role in how long it takes to complete your degree. Why? Because our courses are very structured each semester, when you can take the courses required for your specialization will impact your degree completion time. If you are a block credit transfer applicant, and you choose to complete the specialization related to the college diploma you have already completed, it should take two to three years to complete your degree. For block credit transfer applicants applying with a diploma from Humber or Sheridan, we have determined the fastest time for completion based on your prescribed specialization. View/download Block Credit Pathway for Humber and Sheridan applicants.

Digital Marketing & Social Media: Learn the fundamental principles of marketing combined with social media, and how these are used to influence behaviour and attitudes. 

Media Management & Analytics: Learn how media departments and organizations operate, and the principles of strategic communication and the use of data analytics in crafting promotion, advertising and content. 

Multimedia Journalism: Learn the skills demanded by traditional and emerging news and information platforms—print, broadcast, online and multimedia—with a strong focus on writing, editing and packaging content. 

Public Relations: Learn the skills and techniques central to public persuasion and corporate representation, including media relations, public affairs, social media and event management. 

Visual Communication: Learn the fundamentals of photography, videography, design and production as they are deployed throughout the media industry to communicate key messages and concepts.