University of Guelph-Humber

What will I learn?

Media and communications are the lifeblood of organizations; it's how they interact with audiences, influence opinion, sell products and help people learn about and live in the world.

As a media and communications professional, every organization needs you. Become proficient in content creation and develop a media skillset invaluable to a range of employers.

Community engagement plays a large role in the projects you'll complete, whether through work experience and/or the fourth-year capstone project Emerge.

Specializations
You can choose to focus on one of three specializations:

• Digital Marketing & Social Media: Learn the fundamental principles of marketing with the evolving study of social media and its relationship to consumer behaviour. Courses include those that focus on search engine optimization techniques and social media analytics.
• Media Business & Management: Learn about organizational behaviour, consumer behaviour and leadership, with a focus on the media industry. Study the skills required to manage a media enterprise, such as data management and analytics, advertising and team-building.
• Visual Communication: Learn about photography (studio lighting, location photography and image capture and manipulation), digital graphic design (still and motion graphics, photography manipulation, marketing and editorial layouts, art direction and production design) and videography (storyboarding, video storytelling, shooting and editing video and sound).

You also have the option not to specialize and pursue a broader path of study.

Technology
On campus, access equipment such as multimedia production facilities (e.g., podcast suites, soundstage, HD multi-camera setup, switchers and editing suites). Use industry-standard software for composing, editing and publishing. Plus, sign out cameras and professional studio lighting. Equipment is available to all media students.

Capstone project
In your fourth year, you choose one of the following:

• Complete and present an undergraduate thesis (after year three) to apply research principles, build your presentation skills and prepare for graduate studies; or
• Take part in Emerge. Imagine working on a six-month communications solution for a community-based organization. Students have partnered with Sunshine Therapy Dogs, Toronto International Film Festival, Women & Children's Shelter of Barrie, Cambridge Food Bank, and Lake of the Woods Hospital Foundation and more.

Future options include:

• Campaign Strategist
• Brand Manager
• Communications Coordinator
• Content Creator
• Print/Web/Video Editor
• Photographer
• Videographer
• Account Director
• Podcaster
• Market Researcher
• Graphic Designer
• Communications Consultant
• Social Media Analyst
• Entrepreneur
• Communications & External Relations Director
• Crisis Communications Manager

Graduate school and further education

• Master of Arts in Communications
• Master of Journalism
• Master of Arts in Media Production
• Bachelor of Education (Teachers College)
• Law School
• Master of Marketing
• Master of Management
• Master of Digital Media

Note: Some careers and entry into further education may require additional study.

If you don't see your career goal listed here - talk to us! There are many more options.