University of Guelph-Humber

Our Media program is evolving! Newly named, Media and Communication Studies (formerly Media Studies), the program is changing to deliver even more impactful study, reflect the industry and meet demands in the workplace.

You will be introduced to key media disciplines and study the communication theories and perspectives that form the foundation of effective media practice. Study governance, policy, legal and ethical issues. Build a range of hands-on skills and learn to think critically and to work in a team environment. As you further hone your skills, you will apply them to collaborative projects such as producing a digital news site, creating a comprehensive marketing communications plan or promoting and managing a large event. 

As part of your degree, you will choose a specialization. Your specialization and transfer credit will play a role in how long it takes to complete your degree. Why? Because our courses are very structured each semester, when you can take the courses required for your specialization will impact your degree completion time. If you are a block credit transfer applicant, and you choose to complete the specialization related to the college diploma you have already completed, it should take two to three years to complete your degree. For block credit transfer applicants applying with a diploma from Humber or Sheridan, we have determined the fastest time for completion based on your prescribed specialization. View/download Block Credit Pathway for Humber and Sheridan applicants.

Specializations

Digital Marketing & Social Media: Learn the fundamental principles of marketing, combined with evolving practice of social media, and how organizations use them to influence behaviour and attitudes. 

Media Management & Analytics: Learn how media enterprises, organizations and departments are developed and operate and the principles of strategic communication and the use of data analytics in crafting promotion, advertising and content strategies. 

Multimedia Journalism: Learn the skills demanded by traditional and emerging news and information platforms—print, broadcast, online and multimedia—with a strong focus on writing, editing and packaging. 

Public Relations: Learn the skills and techniques central to public persuasion and corporate representation, including media relations, public affairs, social media and event management. 

Visual Communication: Learn the fundamentals of photography, videography, design and production as they are deployed throughout the media industry to communicate key messages and concepts.

Note: Senate has approved updates to the Media Studies program for fall 2021, including the name change to Media and Communication Studies and revisions to the specializations offered (all referenced on this page).