University of Guelph-Humber

Focused Academic Program

Overall
Learn how to communicate and use a range of media platforms to meet tomorrow's needs. Prepare to plunge into a rapidly changing industry and develop essential media skills.

• Learn the historical, social, cultural and ethical contexts of media and explore emerging trends
• Get introduced to key media disciplines and study the communication theories and perspectives that form the foundation of effective media practice
• Study governance, policy and legal issues
• Build a range of hands-on skills and learn to think critically and to work in a team environment

As you hone your skills, you will apply them to collaborative projects, such as producing a digital news site, creating a comprehensive marketing communications plan or promoting and managing a large event.

You may choose to complete and present an undergraduate thesis (after year three) to apply research principles, build your presentation skills and prepare for graduate studies.

Specializations

Following your second year, you will choose one of five specializations to direct your studies.

Your specialization studies will include critical foundational courses such as news gathering, media relations and videography, and courses relevant to current industry demands such as virtual reality production, social media analytics, content strategy, SEO and analytical media audits.

Digital Marketing & Social Media: Learn the fundamental principles of marketing combined with social media, and how these are used to influence behaviour and attitudes.

Media Management & Analytics: Learn how media departments and organizations operate, and the principles of strategic communication and the use of data analytics in crafting promotion, advertising and content.

Multimedia Journalism: Learn the skills demanded by traditional and emerging news and information platforms—print, broadcast, online and multimedia—with a strong focus on writing, editing and packaging content.

Public Relations: Learn the skills and techniques central to public persuasion and corporate representation, including media relations, public affairs, social media and event management.

Visual Communication: Learn the fundamentals of photography, videography, design and production as they are deployed throughout the media industry to communicate key messages and concepts.

Focused Academic Program

Build on your postsecondary education
Transfer into our media and communications program to study key media disciplines and the communication theories and perspectives that form the foundation of effective media practice.

Take courses that focus on social media, content strategy, advocacy media, crisis and reputation management, extended reality and more.

• Study governance, policy, legal and ethical issues
• Build a range of hands-on skills
• Learn to think critically
• Work in a team environment

As you further hone your skills, you will apply them to collaborative projects, such as producing a digital news site, creating a comprehensive marketing communications plan or promoting and managing a large event.

If you are interested in completing a specialization as part of your degree, please connect with your Academic Advisor after you have been admitted to determine your course sequencing based on the transfer credit you have been awarded and the specialization you wish to pursue.

There are five specializations: Digital Marketing & Social Media; Media Management & Analytics; Multimedia Journalism; Public Relations; and Visual Communication.