Media & Communication Studies
CREDENTIALS
- Honours Bachelor of Applied Arts in Media & Communication Studies, University of Guelph
- Diploma in Media Communications, Humber Polytechnic
REAL-WORLD EXPERIENCE
- 240 hours of work placement
- Client-based projects
- Research opportunities
- Specialized studios (e.g., podcast)
STUDY OPTIONS
- 4-year program, on campus FT
- 2+ years, transfer, on campus FT
Digital Marketing & Social Media
Learn the fundamental principles of marketing with the evolving study of social media and its relationship to consumer behaviour.
Focus on search engine optimization techniques and social media analytics.
Media Business & Management
Learn about organizational behaviour, consumer behaviour, and leadership.
Study the skills required to manage a media enterprise, such as data management and analytics, advertising and team-building.
Visual Communication
Develop skills in photography, digital graphic design, and videography.
Courses focus on studio lighting, still and motion graphics, and shooting and editing of photos and videos.
Work Experience
U of GH was the first university in Ontario to recognize that combining academic excellence with practical, applied learning creates graduates who are ready to make an impact from day one. It’s what we do best; It’s what has defined us for 25 years.
Complete your degree requirement for work experience with 240 hours of work placement after third year, and step into real-world roles, build powerful professional networks, and sharpen the interpersonal skills that employers value most.
Past placement partners
- Bell Canada
- Canadian Tire Corporation
- CBC
- Corus Entertainment
- IMAX
- Maple Leaf Sports & Entertainment
- National Ballet of Canada
- Pinch Social
- SickKids
- Special Olympics Ontario
- Universal Music Canada
- Yahoo Sports
In addition to placement, you can gain real-world experience through client-based projects, Emerge (4th year capstone), and initiatives outside of class.
Emerge Capstone Experience
Graduate Testimonial
The Emerge project is my most proud piece of content that I've made for YMT Lion Dance. The Media & Communication Studies program helped me prepare in the way of production, using cameras, editing software to create professional posts.
Careers & Future Studies
At Guelph-Humber, you are equipped with real-world skills that set you up for success after you graduate. According to the 2023 U of GH Graduate Survey, 94% of our graduates are currently employed or pursuing further education.
Here are a few options you can pursue after graduation:
Careers
- Content Creator
- Marketing & Communications Manager
- Communications Consultant
- Social Media Analyst
- Brand Specialist
- Crisis Communications Manager
- Campaign Strategist
- Account Director
- Market Researcher
- Print/Web/Video Editor
- Videographer
- Photographer
- Podcaster
- Graphic Designer
- Communications & External Relations Director
Future Studies
- Master of Arts in Media Production
- Master of Business Administration
- Master of International Communications
- Master of Arts in Communications
- Master of Marketing
- Master of Digital Media
- Bachelor of Education (Teachers College)
- Law School
- Master of Journalism
Admission Requirements
To be considered for admission, you must:
- Be completing your Ontario Secondary School Diploma (OSSD).
- Be completing six 4U/M courses, including:
- ENG4U or equivalent e.g., EAE4U
- Five additional 4U/M courses
- Have an admission average above 70%
Application deadline: Jan. 15, 2027
Tuition & Fees
Plan your budget with information about tuition, fees and other estimated costs for the academic year.
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Scholarships, Awards & Bursaries
Discover our scholarships, including the Renewable Entrance Scholarship and Founders' Academic Merit Scholarship.
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Financial Assistance
Find out about government financial aid options, including OSAP and funding for students from outside Ontario.
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