University of Guelph-Humber

David Shelton has been teaching at the University of Guelph-Humber since 2005. Shelton is a senior marketing problem-solver who brings to the classroom over 25 years experience as a consultant, entrepreneur and educator.

He has created and managed some of Canada’s largest and most decorated integrated marketing programs for companies such as Shoppers Drug Mart and Petro Canada. As the former National Director of Promotions and Special Events for Shoppers Drug Mart, Shelton was responsible for directing programs for over 440 franchisees. In his senior management roles for some of Canada’s leading agencies, Shelton developed and executed advertising and promotional programs for top marketers such as Hewlett-Packard, 3M, Ford and American Express Leisure Travel.

Shelton holds a graduate degree in communications from Boston University. He has conducted marketing planning seminars for the tourism industry. As an entrepreneur, he founded two technology startups (IVR & B2B Web Concept) and took the lead in all aspects of business planning, strategic alliances and VC funding. He also co-founded R2B Global, a joint venture with the University of Abertay, Dundee in Scotland.