Skip to main content

Virtual Book Launch Series with Greg Kelley

Academic Services invites you to attend the Winter 2021 Book Launch Series event, featuring Dr. Greg Kelley, Media Studies instructor at the University of Guelph-Humber. 

Join Dr. Kelley as he provides a review and reading of his newly released monograph Unruly Audience: Folk Interventions in Popular Media. The book examines how “folk interventions” challenge institutional media with active –often public—social engagement. Drawing on a diverse range of familiar media texts from film, television, stand-up comedy, popular music, advertising and tourism, Kelley demonstrates how active audiences mobilize folklore to disrupt dominant modes of media discourse. With materials both historical and contemporary and compiled from print, internet archives, and original fieldwork, Kelley’s audience-centered analysis shows us that producers of media are not the sole arbiters of meaning. With folklore as an important tool, unruly audiences refashion mediated expression so that the material becomes more relevant to their own circumstances.  

Please join us on Wednesday, February 17th, 2021, from 2:00pm – 2:30pm for this highly anticipated event and help us celebrate this outstanding literary accomplishment.  

This event will be held online via the Zoom platform. Zoom meeting details will be provided to guests who have registered.   

Please note this meeting requires a Zoom account, therefore if you don't have one, please navigate to to create your own free Zoom account prior to joining this event. 

*The first 50 guests to register for this event will receive a copy of Dr. Kelley’s book!